In today’s busy world the majority of online shopping is done with smartphones, so business owners need to grab customers’ attention quickly, and convert that interest into sales.
Product photography is crucial to customer buying decisions and here’s why.
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Product Photography:
- establishes business legitimacy over stock photos, smartphone or A.I. generated imagery.
- establishes a consistent look to a business’s product line
- increases brand recognition and helping set their business apart from others.
- increases customer time on shopping sites
- creates trust in customers for businesses that invest in product photography
- provides appealing imagery that generates interest in customers
- provides multiple angles that increases the likelihood of buying
- presents products artfully which achieves greater customer buy-in
- increases sales with positive viewer impressions
Ultimately, with so many decisions being made quickly with online shopping, customers appreciate visual information over product explanations – saving them time, making their buying decision more likely.
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